Since Gen Z took over the stage with their reincarnation of the message that David Bowie gave us: Love yourself, love life. By influencing millions of generations of teenagers, he taught us the magic of difference and embracing change and tolerance.
It’s something we can truly see in today’s social media.
With influencers inspiring people throughout the whole world whether it’s about promoting a travel bureau, a chocolate bar, or a shampoo — influencers want to do it in their own way.
And that it’s the way to go.
That is showing us how influencer marketing has gone from an intriguing trend to a commonly-used marketing tactic. The influencers are often masters of the platforms they use and the field or topic they talk about. They already have an audience that is engaged, interested in their content, and influenced by the information they provide.
When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer’s own audience.
They are leading the way for brands and fans — showing us that the new form of art is by being venturous.