It is a fascinating factor to learn through a hashtag. The so interesting symbol was first used in 1988 on a platform called Internet Relay Chat IRC to group messages, images, content, and video into categories. The purpose then was that users could search for hashtags and find content that is linked to them. Today, it is one of our strongest tools in social media for navigating us. It can be anything from trends, inspiration, humor, history — you name it!
If we go into depth with what the hashtag takes you, we have video sharing.
The media platform YouTube has been the mother ship when it comes to video landing for the past two decades. Still, like Google Search, they should feel threatened by TikTok when it comes to the effective delivery of the purpose when it comes to education.
TikTok has quickly become Gen Z’s platform when it comes to not only entertainment choices but also applicants. TikTok’s users have 60% of followers born since 1996 and are one of the most diverse generations to date, with a high level of education, digital nativism, social and cultural awareness, and a high tendency to be more expressive.
At present, TikTok is better positioned to take over Google Search, especially when it comes to discovering new brands, products, or experiences.
If you search on Google for sights in a city and move on to “Videos”, you will find shorter, precise, and clear guidelines on what you can discover. There, YouTube loses in the long run. With their advertisements in the introduction and usually the usual problem of getting to the point where they lose the platform we strive for today: “Value for money”. We want fast results.
If we look at three major hashtag trends, the numbers are enormous.
#booktok — 40B views
#learnontiktok — 260B views
#biztok — 70B views
How far can it go? Is there an end stop? More than half of the world now uses social media (58.4%) and will only become more as time goes on.
How would you interpret your brand into a symbol of discovery?