When the year is coming to an end and you are rounding off all the things you have on your table, it is probably time to look at what is waiting on the other side of the calendar page. Trends for 2023. It’s actually among the funniest things out there. Scout, analyze, or geek out about what will be new, cool, and credible… Yes, you get the idea. Now let’s skip the small talk and dive into what will be the trends for 2023.
Nano to the rescue!
We have both read and heard that Nano influencers will dominate even more. Even now, they actually account for a large margin of successful influencer campaigns. More credibility connects your brand with small followings and provides a direct connection to your targeted audience. What’s valuable is that you don’t have to break the bank on Nano influencers either.
User-generated content is also a must. This organic marketing tool creates a direct connection with real consumers that cultivates strong brand-customer relationships that help increase a sense of credibility.
The gaming world is getting bigger than you think.
More and more people classify themselves as gamers. It doesn’t really take much for you to see yourself as a gamer. A game app on your mobile and you’re there.
We already see that many companies have tested social media and other channels that can be used for marketing. However, there are those who start checking games. That world actually offers a great deal of opportunity for brands and businesses in 2023. Then the tech companies also put more exciting things into play as well. Win-win or?
This is a world that thrives on social interaction and has remained relatively untapped when it comes to marketing, so it might be time to take a look.
Brands are becoming more durable
It is already noticeable that brands and consumers are listening to each other and to Mother Earth. We just can’t bear to let the words “sustainability” pass us by. It is the handling that counts. Before 2023, brands will prioritize the two P’s — people and planet — instead of making lots of money. It gives more, in the long run, to have repeat customers than to do a quick drastic action and not get your customers back. Therefore, we already see that for next year, brands will act more to be able to perform better in the markets.
These were just some of the trends coming next year — stay tuned for more scouting!