TikTok, arguably the hottest social media platform today. With billions of users, new global trends, and rising stars gaining prominence on the platform, TikTok is too big to ignore. Furthermore, it is a fantastic opportunity for brands to reach out to a new audience and build relationships with new, and existing customers.
While TikTok has in many ways become part of the mainstream, a lot of uncertainty remains in the marketing industry, with brands unsure of how to best use the platform to its full potential.
One company that seems to have cracked the code is Society icon. Society icon is an app where creators and brands can meet and create campaigns on social media. Thanks to their application process, where creators apply brands, based on a genuine interest and love for the brand, has led to trustworthy content, resulting in high engagement in the campaigns that they have executed (campaigns with brands such as Carlsberg, H&M, Puma to name a few).
What does this mean for creators?
Whether you’re an up and coming star, a TikTok sensation, or just starting out, Society icon is a great way for you to be able to create content with the brands that you love, regardless of how many followers you have. Since each creator, or icon, is compensated based on the size of their following and average engagement rate.
What does this mean for brands?
For brands looking to take advantage of the wonderful opportunity that is TikTok, Society icon is a great place to find content creators that are genuinely interested in your brand — which in turn leads to relevant and authentic content. The Society icon team also provide their full support, and often assist in coming up with creative ideas which have outperformed the competition.