When it comes to influencer marketing, it feels most conceivable to hire a creator who has hundreds of thousands of followers who will market your product, right? Not really. Investing in smaller influencers, either nano (up to 5,000 followers) or micro (under 10,000), at scale will give you more value…

It’s easy to be hindsight. It’s also easy to plan — if you know what you are looking for specific goals with your brand. Fashion Week in Paris has just ended and has been going on annually for over 50 years. Having a plan to showcase clothes in the spring…

During the course of the pandemic, streaming viewing has become significantly larger. …

1. Simple Creating simple is often the hardest. It’s like watching Bob Ross painting on YouTube while talking about where to put the next tree and you know for a fact that when you’re going to do it — it will look like crap. Same thing with watching chefs during a cooking…

Last year marked a turning point in how brands perceived their consumers, especially when the latter are outspoken about their needs and expectations. With over half a billion more people using social media worldwide than at the same time last year, brands need to prepare to meet a new type…

TikTok is one of the largest media platforms today. The statistics do not lie. With over one billion active users, TikTok is a platform you should turn to if you want to advertise on social media. It is an easy format to use when it comes to film, you can…

Today, influence is a much more common way of knowing oneself than it was before. The internet, for example. There are blogs, vlogs, apps, article websites, forums, websites. The list is long. We should be grateful that we have so many more tools than we used to have. Back in…

New year, new insights, and new visions. Social media is more than just travel, dishes, a person who has their own account for their dog or parrot. One thing that makes one drop the chin is that according to Influencer Marketing Hub is that “There were 4.48 billion active social…

Since Gen Z took over the stage with their reincarnation of the message that David Bowie gave us: Love yourself, love life. By influencing millions of generations of teenagers, he taught us the magic of difference and embracing change and tolerance. It’s something we can truly see in today’s social…